Canada Israel and Avanton submit a planning application to the London Borough of Brent for the regeneration of the 2.5 acre Wembley Point site on Harrow Road. Named Stonebridge Place, the residential-led development will include 100 Build to Rent homes.
With a GDV value of up to £250m, Stonebridge Place will deliver a total of 515 new homes –341 homes for market sale with 35% allocated for affordable housing comprised of 57 shared ownership and 117 affordable rent homes. The scheme will include 1,200 sq ft of commercial space, a new boxing gym with public café, landscaped gardens, pedestrian boulevards and new water features.
The Stonebridge Place proposals will deliver significant public realm improvements – which includes a civic square, green pedestrian boulevard, children’s play spaces and resident’s gardens at ground and podium levels.
“Avanton are delighted to be partnering with international property company Canada Israel on this major urban regeneration scheme in Wembley which will provide market sale, Build to Rent and social housing provision.”
Omer Weinberger, CEO, Avanton
The planning application follows significant local community and stakeholder consultation between December 2018 and January 2022. It marks the second phase of the site’s regeneration, following the conversion of Wembley Point Tower, an existing 21 storey office building into the WEM Tower London, a 439 home new Build to Rent scheme which recently benefitted from a partnership between Canada Israel and Spike Global.
The project team for the new Stonebridge Place scheme include Canada Israel, the landowner and developer; Avanton, acting as development manager and project consultant; award winning architects Patel Taylor, providing the masterplan and landscape architect, and Pell Frischmann advising on the environment and water features.
The Wembley Point site is located to the south of Wembley Park and National Stadium, adjacent to Stonebridge Park Station (Bakerloo Underground Line). The new scheme will provide three striking new buildings. The first, a 32 storey focal triangular tower with glass and green terracotta façade will include 266 one, two and three bedroom market sale apartments over a new double height residential lobby, complete with flexible commercial space.
The second stepped building, rising from ten to 20 storey, will have a glass and beige brick façade with balconies providing 249 mixed tenure homes and flexible commercial space, with a large podium garden at first floor level.
The partners will be building Stonebridge Boxing Club, a local sports-led charity. This will be located in the third building which will be three storeys high providing a new boxing gym and public café with a glass and bronzed-black terracotta façade.
The Stonebridge Place project’s significant public realm improvements include a new civic square, food markets, and a new Wembley outdoor Film Festival and Art & Antiques Market. Running through the site will be Stonebridge Place, a new green pedestrianised route linking the various buildings and landscaped areas.
There will also be a resident’s green garden with trees, a water feature will be created from Wembley Brook, bordered by reeds and planting, and there will be a water feature canal with a new riverside walkway, created from the waters of the River Brent Culvert. Other benefits of the regeneration project include new pedestrian and cycle pathways, road improvements, public benches, new lighting for security at night, substantial new planting including trees, and active retail and office space on a new promende from the station onto Harrow Road.
“This proposed residential-led development at Wembley Point is a major urban regeneration project that will create a new destination for South Wembley. Stonebridge Place marks the next step in Canada Israel’s international expansion plans and building a strong real estate presence in the London property market.”
Gil Selzer, Managing Director, Canada Israel UK
