Provider of Build to Rent retirement homes – Birchgrove – announces the appointments of a new Chief Operations Officer (COO) and Chief Financial Officer (CFO) to help drive the company’s growth – as well as support the predicted demand for rental homes in the next ten years.
New COO Marcus Hodges has joined Birchgrove with over two decades’ commercial and operational management experience in co-living, Build to Rent and student accommodation. Prior to Birchgrove, Marcus served as UK Operations Director for co-living provider The Collective, where he led a team of around 100 managers and operational staff in growing the UK business. He has also served in senior operational roles for IQ Student Accommodation and Unite Students.
New CFO Raphaël Koifman joins Birchgrove with extensive experience in real estate finance. Raphaël previously worked for several institutional lending platforms and banks, including Cheyne Capital, Deutsche Pfandbriefbank, Santander and Barclays Capital.
At property developer Avanton and property investment firm Griffen, Raphaël served as CFO where he was responsible for all operational, financial, tax and regulatory matters. As CFO of Birchgrove, his responsibilities include all financial and tax aspects of the business and the sourcing of funding to support the growth of the company.
“At Birchgrove, we have intimate and extensive knowledge of our later living customer and what they need from us to build somewhere they can call home. What we were looking for in Marcus and Raphael was all the knowledge we don’t have, namely how to roll out a portfolio at scale and speed, and how to drive the best possible yield on exit. With these two on board, every day we are honing our operations and bringing our model closer to Build to Rent yields.”Honor Barratt, Chief Executive, Birchgrove
These new appointments will aid Birchgrove in working towards scaling its network, both into London and across the UK. As a testament to the rising demand and growth of the sector, in 2022 M&G Real Estate, part of M&G’s £65bn private assets division, acquired two Birchgrove developments in a new long-term partnership that is expected to deliver over £200m of purpose-built senior-living communities by 2027.
Both appointments bring the critical interplay of strategic and operational business skills necessary for Birchgrove’s continual growth and expansion.