BAM acquires ProCo-Living

BAM’s ambitious growth strategy in the co-living sector has already doubled the business’ revenue in under three years.

ProCo-Living will now join the BAM brand as it sets out to deliver high-quality co-living schemes across London | BTR News
ProCo-Living will now join the BAM brand as it sets out to deliver high-quality co-living schemes across London.

Co-living specialist Built Asset Management (BAM) has announced its fourth competitor acquisition in under three years, with competitor ProCo-Living joining the BAM business portfolio with immediate effect.

ProCo-Living’s shared ethos of providing high-end accommodation options to young professionals in London was aligned to the fast-growing BAM brand, which operates over 1,500 rooms across the capital.

“The co-living sector in London continues to grow rapidly and the demand for high quality, affordable accommodation in the capital has never been stronger. We have been hugely impressed by ProCo-Living’s management team and its focus on maintaining strong relationships with all of its business stakeholders. The acquisition marks the fourth for BAM in under three years and has been a natural fit for our growth strategy in the sector. We are very excited to be adding ProCo-Living’s properties to our existing portfolio.”

Alex Gibbs, Co-Founder and Director, BAM

This latest acquisition solidifies BAM’s strong presence in the growing co-living market as it’s responsible for operating over £350m worth of London co-living real estate. It follows the acquisition of competitor Capital Living last year and two prior acquisitions – Kingdom Houses and Stanley Rose Houseshares – in 2021 and 2022.

“Having operated successfully in London for six years, we felt the time had come to elevate the ProCo-Living brand to the next level with the support of a like-minded company with a solid foothold in the co-living space. BAM was undoubtedly the right fit for us, and with our shared values – namely providing quality and affordability of accommodation for young professionals – the acquisition felt like the natural next step forward for both parties. We’re incredibly excited to see where the acquisition takes the ProCo-Living brand and have no doubt that the upward trajectory of success will continue across the board.”

David Clifton-Burraway, Founder and Former Director, ProCo-Living

Founded in 2018, ProCo-Living has a strong focus on sustainability and improving the carbon footprint of London homes – by enabling multiple residents to share the energy output of a single property. Following the acquisition, ProCo-Living will continue to trade under its own brand.