Ascend Properties makes new senior appointment

The new appointment will further support the expansion of Ascend’s capabilities in both single-family and multifamily assets.

Maxwell Guthrie joins Ascend Properties as its new Head of Experience & Product | BTR News
Maxwell Guthrie joins Ascend Properties as its new Head of Experience & Product.

Third-party operator of institutional Build to Rent homes – Ascend Properties – has appointed Maxwell Guthrie to the role of Head of Experience & Product.

Maxwell will be continuing the development of the firm’s experience strategies and products, collaborating with all departments to ensure a fully integrated offering. His initial focus will be to review Ascend’s customer experience platform, products and services, leveraging his experience in the serviced accommodation and multifamily sectors.

Maxwell joins Ascend from Dandara Living, where he was Product & Experience Manager. There he led the customer experience function across six multifamily communities housing over 4,000 residents. Maxwell oversaw the national experience framework, engagement, events and communications – including the development of a bespoke app and CRM system – helping Dandara Living to win Top-Rated Build to Rent Community and Build to Rent Operator across the UK at the 2024 HomeViews Awards.

Prior to that, Maxwell worked with the front of house operational team at Moda Living, where his focus was on technology, communications and processes to improve experience. He also holds valuable experience from his time leading operational teams in the short-stay and corporate serviced accommodation sectors.

His arrival follows the recent senior appointments of Paul Borrmann as Managing Director and Lee Hill as Commercial Director. Together, the appointments will combine the best of the Build to Rent sector alongside key aspects of short-stay rentals and corporate serviced accommodation.

“Resident experience is a key pillar in driving the value of Build to Rent portfolios, and something that has long been a central part of Ascend’s approach. Maxwell’s expertise in this area will be hugely invaluable for both residents and landlords alike, and his arrival is part of our wider strategy, cementing our position as best-in-class managers of institutional Build to Rent.”

Paul Borrmann, Managing Director, Ascend Properties

Ascend holds mandates for over 7,000 single-family Build to Rent homes nationwide, around two thirds of the entire UK asset class, with its multifamily and buy-to-let portfolio instructions bringing its total units under management to over 10,000.

The company also oversees platforms for many of the sector’s leading investors, with clients including PRS REIT plc, TPG Real Estate Partners, Sigma Capital Group, Gatehouse Investment Management, and the Kuwait Investment Authority. Investment in proprietary technology and management processes has helped establish Ascend as a significant operator in single-family Build to Rent.