AREA makes a series of key appointments

The series of new hires AREA has recently made will support its growth drive following a hugely successful year.

AREA has expanded its team with a series of new appointments | BTR News
AREA has expanded its team with a series of new appointments.

Real estate consultancy – Alternative Real Estate Advisors (AREA) – has hired for numerous new roles as the business embarks on a strategic growth plan following a hugely successful year.

The specialist consultancy in investment, operational and development services for Alternatives such as Build to Rent, purpose-built student accommodation (PBSA), Hotels and Automotives was set up in 2021. The team has now grown from two directors to a team of ten over the last two years.

In just three years, AREA has advised on over £1bn in transactions despite challenges with the market, and has operational oversight on 24 living schemes for clients including 800 Build to Rent units, where it has helped save clients significant operational costs, and driven rents up 10% year-on-year.

In this time, the firm has become market leaders in tendering operational management agreements, with the team completing over 4,000 operational beds in the last 12 months alone. 

“We have had a brilliant 12 months growing both our investment and operational instructions significantly with a range of asset managers and institutions, which has meant we have been able to expand the team considerably and hire talent to support the Directors and Associate Directors. We will continue to expand both in terms of people and services, as we look to consolidate this success and increase our ability to support clients in Alternative Real Estate with the unique strength and depth of insight and detail they have become accustomed to.”

Richard Servidei, Director, AREA

Jamie Prickett joins AREA as a Senior Surveyor from Savills, where he spent two years working on Middle East Capital Markets with a focus on hotels, serviced apartments, Build to Rent and co-living. Jamie’s hire will further strengthen the investment services team at AREA while adding international capital markets expertise. 

Among the other hires over the last 12 months are James Barrack, Senior Surveyor, who joined AREA from JLL with four years of experience in the real estate industry working on residential valuation and long income capital markets focusing on alternatives real estate. 

Having worked in residential valuation and alternative capital markets, James has a strong understanding of the ‘bed’ sector and is well placed to provide detailed advice and underwriting to clients to help them enhance the value of their operational assets.

“As we grow, we are able to offer talent at all levels an exciting work life, with exposure to the best and highest profile clients in the Alternative real estate sector.

We are currently actively looking for people that want to learn quickly and fast track their career in this fast-paced part of the market with excellent rewards.”

Matthew Neal, Director, AREA

Ben White joined the team in April having worked at developer Manner, supporting several PBSA and other commercial asset transactions from acquisition advice and brokerage to feasibility reports, cost plans and planning opportunities.

Jonny Hosein joined AREA as a Graduate Surveyor in 2023 after working for 18 months at West End Office Agency. Before beginning his career in the property industry, he graduated from the University of Reading with a BSc in Real Estate.

They join Directors Richard Servidei and Matthew Neal, who are both market leading specialists in transactions and operational real estate, and Associate Directors Sam Bolton who specialises in brokerage, and Tally Russell on the operational real estate side of the business who joined in 2023 from JLL, bringing with her eight years of Living expertise across Build to Rent and PBSA.