Apo Group Ltd forms a new partnership with leading real estate technology platform Lavanda, enabling them to offer greater flexibility and resilience to asset owners as they scale their management operations across the UK.
Apo will deploy Lavanda’s technology across its UK portfolio, with a view to leveraging short and medium-term rentals. This will offer Apo more customised and better-diversified rental strategies within the Build to Rent communities the operator manages.
“We are delighted to be working with Apo, their desire to offer a more flexible way of living to their residents, their adoption of short-mid and long stay strategies is exactly what Lavanda has been designed to do. It is exciting to see them put so much emphasis on offering flexibility and I look forward to seeing the impact on the success of their growing portfolio.”Fred Lerche-Lerchenborg, CEO, Lavanda
In March this year, the operator launched its latest Build to Rent development – Apo Liverpool – which aims to deliver contemporary urban living for its residents and the surrounding community. The pet friendly scheme includes a range of resident amenities and has a rolling calendar of engaging community events.
Alongside more traditional long-term rentals of 12+ months, the partnership with Lavanda means that Apo Liverpool will offer residents the opportunity to book short/mid-term stays. This provides greater flexibility and gives prospective long-term residents the opportunity to try out an apartment before they commit to a longer-term tenancy.
“We strive to deliver quality, modern lifestyle experiences, and in order to do that we need to deliver a flexible rental model that aligns with the needs of the modern resident who often doesn’t want to be tied down to a traditional long-term lease. Short and mid-term stays offer significantly enhanced flexibility to our residents whilst also driving up NOI for the building and supporting the core model of long stays. Our partnership with Lavanda enables us to offer better consumer choice and deliver on our promise of offering flexible, convenient, contemporary urban living.
“With the flexible leasing model that has been implemented, we are able to remain incredibly agile, no two properties perform in the same way and with the Lavanda platform we can react to seasonality and weather economic conditions by dialling up the number of short-mid stay units within our buildings.”Matt Finch of Apo Group Ltd
Apo currently operates over 1,600 Build to Rent homes in the UK, with plans to manage 10,000 homes within the next five years. Apo’s mission is to bring neighbours together and create a local community that everyone can be ‘a part of’.
Founded in 2015, Lavanda is an award-winning flexible rental platform. The technology platform enables residential real estate businesses to open up their portfolios to the full spectrum of rental demand, and to deliver incredible customer experiences at scale.