Addressing the rental market crises and Love to Rent Week

Addressing the rental market crisis, Love to Rent announces its third Love to Rent week that aims to raise customer awareness about BTR.

A bedroom at Populo Living's Plaistow Hub. Love to Rent is a Build to Rent marketing platform that works alongside many big developers | BTR News
A bedroom at Populo Living's Plaistow Hub. Love to Rent is a Build to Rent marketing platform that works alongside many big developers.

According to Build to Rent digital marketing platform and lettings service Love to Rent, the relentless surge in housing demand, private landlords leaving the market and the spike in rental prices have all posed significant challenges to renters.

There has been numerous research and studies carried out in the hope of understanding more about what the current situation looks like. A recent survey by the campaign group Generation Rent found that 21% of tenants in England had been drawn into bidding wars and 22% had to provide a CV or photo to secure a tenancy.

According to industry body ARLA Propertymark, this may be because the number of private rented properties is not keeping pace with rising demand. They found that for every property to let, there are 13 renters trying to secure it.

There are several reasons for this, with the roots of the crises starting as far back as the Right to Buy, which allowed council tenants to buy their own homes at a discount and then the governments’ inability to build enough social housing.

Whether it’s new regulations, fewer borrowing options or the cost-of-living crises, private landlords are seeing profits at their lowest level since 2007, according to research from Savills.

This may be why when asked by the National Residential Landlords Association (NRLA), a third of investors planned to reduce the number of properties they rent out, causing further issues for renters.

The sector is trying to find solutions to this ongoing crisis. Education around the different options available to renters is highly important, which is why the third Love to Rent week has been announced.

Following the increasing interest in Build to Rent, the third Love to Rent week will take place from 25 to 29 September 2023 with the aim to raise customer awareness about the many benefits of the sector.

This includes understanding that Build to Rent is managed by professional landlords, meaning that difficulties and challenges are mostly avoided, alongside a variety of practical benefits such as flexible leases, professional property management and maintenance, security or CCTV and predictable rents.

Love to Rent week will feature news articles, blogs, social content and case studies detailing real life customer experiences.

“Build to Rent is a lifestyle choice for many and offers a stylish, convenient, and flexible living option with a huge number of benefits. Community is an essential aspect of Build to Rent developments, which are designed with a focus on creating vibrant and connected places to live. The developments are designed to encourage interaction, with shared spaces both inside and out to foster a sense of belonging and provide a chance for tenants to get to know their neighbours. This creates a much more positive experience for customers and when this is combined with all the practical elements that Build to Rent offers, it is no surprise that interest in the sector is growing.”

Anne-Marie Brown, Founder, Love to Rent

The Love to Rent website is a platform that was established to raise awareness of the sector and the differences that it offers compared to the private rental market.

The company believes in the vast amount of choice Build to Rent has to offer – from pet-friendly schemes to shared amenities such as co-working spaces, gyms, lounges, rooftop gardens or games rooms, or the community spirit that is fostered throughout each development.