BTR News Build to Rent (BTR)

Clayworks BTR scheme reaches completion as first residents prepare to move in

Smithfield’s Clayworks Build to Rent scheme reaches practical completion – as its first residents prepare to move in.

Stoke-on-Trent’s first ever Build to Rent scheme has reached practical completion, shortly after the neighbouring Hilton Garden Inn announced its official opening last week.

The development – which forms part of Genr8 Developments £250m Smithfield scheme in Hanley – is due to welcome its first residents from this week. This follows the announcement made in September that 40% of the apartments had been leased prior to completion.

Smithfield's Clayworks BTR and Hilton Garden Inn | BTR News
Smithfield’s Clayworks BTR and Hilton Garden Inn

“This feels like another really significant moment in the regeneration of Stoke-on-Trent. I doubt there are many city centres in the country right now which have seen both a major hotel and a separate 151-apartment block within touching distance of one another celebrate their official opening in the space of a week. I think that speaks volumes for the direction our city is heading in and is another example of how we are getting things done.”

Cllr Abi Brown, leader of the city council and chair of Fortior Homes

Clayworks – owned by Fortior Homes – is its second development to complete, following on from Chamberlain Court in Penkhull and preceding the 128 home Saxon Place development at Lichfield Street in Hanley. Clayworks is the first Build to Rent scheme that has been delivered in Stoke-on-Trent – and is another significant step forward in the city’s ambitious regeneration plans.

  • Smithfield's Clayworks BTR scheme reception and Hilton Garden Inn | BTR News
  • Smithfield's Clayworks BTR and Hilton Garden Inn | BTR News
  • Inside Smithfield's Clayworks BTR and Hilton Garden Inn building | BTR News
  • Entrance at Smithfield's Clayworks BTR and Hilton Garden Inn | BTR News
  • Smithfield's Clayworks BTR scheme reception and Hilton Garden Inn | BTR News

“Historically there has been a lack of residential development in Hanley compared to other similar-sized cities, and we’ve been clear from the start about the need to improve the city centre living offer. 

“This development sets a benchmark for similar schemes that will follow and puts permanent residents in the heart of our city centre – providing a significant boost to footfall and nearby businesses at a crucial time for our economy.”

Cllr Abi Brown, leader of the city council and chair of Fortior Homes

Clayworks has 43 studio apartments, 44 one-bedroom apartments and 64 two-bedroom apartments which is also ideal for sharers. Residents have access to a range amenities including co-working space, a landscaped roof garden with BBQ, a communal residents’ lounge and more.

The apartments are also have higher specification, with residents benefitting from high-quality fitted kitchens, the opportunity to include a furniture package, and bathrooms with locally produced Johnson’s tiles. 

  • Smithfield's Clayworks BTR and Hilton Garden Inn | BTR News
  • Staircase at Smithfield's Clayworks BTR and Hilton Garden Inn | BTR News
  • Smithfield's Clayworks BTR and Hilton Garden Inn building | BTR News
  • Smithfield's Clayworks BTR and Hilton Garden Inn building | BTR News

Genr8 Developments and Fortior Homes have selected Build to Rent specialist LIV Group to oversee the management and operations of the apartments – with the Leeds-headquartered firm successfully letting more than half of the units at Clayworks prior to completion.

“To have Clayworks and the Hilton Garden Inn opening so close together is brilliant – Smithfield is now a truly mixed-use neighbourhood and it’s really generating a buzz around the city.

“We’re proud to have brought this Build to Rent product to the region for the very first time, and the take-up has been great; having the scheme over half let pre-completion demonstrates the appetite within Stoke-on-Trent for high quality , contemporary, city centre living.

“The team at LIV has been working hard to ensure that our new residents will have a safe and smooth move-in process, in keeping with Covid-19 guidelines.

“Smithfield will play a crucial role in powering up the city in the aftermath of the pandemic. The Estates art exhibition currently in situ at the site has proved really popular and has driven much-needed footfall back into the city centre. This, coupled with the influx of people living and spending in the city that Clayworks will bring, will help breathe life back into Hanley and Stoke-on-Trent.”

Richard Ingham, Partner, Genr8 Developments – the developer delivering Smithfield

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