BTR News Build to Rent (BTR)

Quintain reveals new brand and senior hire

Quintain has revealed its new brand – an evolution of its Build to Rent platform and a senior hire with 30 years multifamily experience.

From 5 October, Quintain’s wholly owned Build to Rent operator will be rebranded to Quintain Living. The new brand is an evolution of the company’s Build to Rent platform. 

Originally launched by Quintain in 2016 as Tipi, the lifestyle-focused rental operator currently operates 1,969 homes at Wembley Park, which will grow to a total of 6,044 homes when completed as the largest single-site of Build to Rent in the UK.

“We launched our award-winning asset and property management business four years ago as one of the pioneers of multifamily / Build to Rent in the UK, and since then we have focussed on building our team and our platform for growth at Wembley Park and beyond. Whether you work on the development or operations side of Quintain, we have always behaved as one business and the brand is being updated to reflect this.

“We believe we are positioned for significant further growth, at Wembley Park, Ireland and beyond, as we increase both the number of homes under management and the range of product offerings to provide for different sectors of the market. The appointment of Danielle Bayless is a major boost to our business, bringing a seasoned multifamily operator to further develop our platform and scale economies.”

James Saunders, Chief Executive Officer, Quintain

Alongside the new Quintain Living brand, Quintain is also adding new benefits for its residents at Wembley Park. 

“We are also introducing a range of new benefits for our residents to accompany the brand change, reflecting our ongoing dialogue with residents, including adaptable social spaces, an enhanced gym offer, online self-service customer leasing and a new residents’ app.”

James Saunders, Chief Executive Officer, Quintain

Quintain has also announced the appointment of Danielle Bayless as Chief Operating Officer to head up Quintain Living. With 30 years’ experience in the multifamily market, Danielle joins from US multifamily specialist Essex Property Trust, where she was Vice President of Operations, responsible for the management of more than 23,000 apartments on the West Coast of the United States. 

“I am thrilled to be part of something as ground-breaking as Wembley Park. This is a fantastic opportunity to use the skills I’ve developed over more than 30 years in the multifamily sector in the US and apply them strategically in the rapidly growing UK Build to Rent market. 

“The quality of the development at Wembley Park stands out as the premium product in the UK, and even exceeds most multifamily developments in the US. I look forward to overseeing significant further growth and diversification while making best use of technology to further improve services to residents.” 

Danielle Bayless, Chief Operating Officer, Quintain Living

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