BTR Furniture Build to Rent (BTR)

‘Styling for Sanctuary’ social trend and its implications

BoConcept explore the social trend - ‘Styling for Sanctuary’ – which has a greater demand for organic interior design.

Danish furniture brand, BoConcept explore the social trend – ‘Styling for Sanctuary’. Due to the current unprecedented times caused by the Covid-19 pandemic, residents want to feel safe, secure and pampered in their homes. They want their spaces to be sanctuaries – calming, cosy and cocooning. 

Residents want spaces that help them disconnect from the outside world, leaving headspace to decompress and nurture real-world relationships, self-fulfilment and expression. BoConcept explores how Build to Rent can create sanctuaries perfect for JOMO – the Joy Of Missing Out.

Choose soft plush fabrics

Although leathers and low-texture fabrics are still in high demand, plush and tactile options are growing more popular. More than simply a high interest look, these visually comforting textures help residents ramp up cosiness, both visual and tactile. The feeling is emphasised with cushions, throws and thick pile rugs.

Styling for Sanctuary soft plush fabric furniture - BoConcept | BTR News
Styling for Sanctuary soft plush fabric furniture

Organic shapes

Choosing designs that have soft organic curves and cocooning forms also increases this sense of sanctuary. BoConcept’s Danish design DNA means silhouettes don’t arrive with eye-jarring ornamentation. Its AW20 collection is filled with curvaceous designs that retain a clean minimalism, making a home visually calming and cohesive. 

Highlights include the Charlotte and Dublin armchairs, Ottawa sofa, Chelsea sofa and armchair, Oxford bed, Madrid dining and coffee tables, plus the new Princeton dining chair and Kingston dining table.

Styling for Sanctuary living and dining room furniture - BoConcept | BTR News
Styling for Sanctuary living and dining room furniture
Styling for Sanctuary bedroom furniture - BoConcept | BTR News
Styling for Sanctuary bedroom furniture

Mark of the maker

As well as natural colours, finishes and shapes, residents seek out designs that feature artisanal details. They connect the consumer to the human craftsmanship and serve as respite from their ever-more digital lives. A simple and elegant way to add this feeling to any space is to accessorise with hand-finished pottery in ceramic and slate – the finishing touches to the ‘Styling for Sanctuary’ trend. 

Styling for Sanctuary hand-finished pottery in ceramic and slate - BoConcept | BTR News
Styling for Sanctuary hand-finished pottery in ceramic and slate

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